Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers rapidly place bids for ad inventory as users browse websites or apps. The highest bidder wins the auction, ensuring that their advertisement is displaye

Banner ads are a common form of online advertising that appear on websites. They come in a number of dimensions, from small, rectangular shapes to larger, eye-catching formats. Banner ads can be interactive, and they often showcase images along with copy. Their primary goal is to capture user interest and drive leads to a specific landing page.

Interstitial ads present themselves between content on a webpage, grabbing user sight. They deliver a potent way to reach your target audience, driving traffic. By strategically placing interstitial ads, you can significantly improve your campaign's impact. Design compelling ad content that engage user interest. Reach your perfect audience to inc

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to detect malicious actors who deceive systems for financial gain. A side-by-side comparison of legitimate traffic versus fraudulent activity can be invaluable in under